A New Breed of Digital Agency
Original content is more relevant than ever to engage consumers who would otherwise click “skip”.
By hyper-targeting distribution with scale across social media we can effectively audience-test original content to core audience segments with the goal of incubating new hit shows. All of the networks and platforms are fighting for a splintered viewership. We are approaching the problem from where these audiences are already: social media.
We will inevitably find it more valuable to use audience data not only to target ads more effectively, but to create ads that are more effective.